Caterpillar Brings Heavy Innovation to the CES Keynote Stage

The Consumer Technology Association (CTA) announces Joe Creed, Caterpillar CEO, as a keynote speaker at CES 2026.

Combining a century of experience and technology, Caterpillar is redefining what heavy equipment can do, creating new, better, and safer ways for its customers to dig, mine, build, power, and evolve. Caterpillar will unveil its latest developments in AI, machine learning, and autonomous functionality, announcing new innovations, partnerships, and investments.

“CES is where innovators show up and bold ideas come to life,” says Gary Shapiro, CEO and vice chair, CTA. “I’m thrilled to welcome CEO Joe Creed and Caterpillar to the CES keynote stage to show how technology is transforming the way we build.”

Celebrating its centennial in 2025, Caterpillar will use its CES 2026 keynote to launch the next 100 years with a clear focus on technology. Creed and other company leaders in digital and technology will outline how new tech approaches will meet today’s needs and anticipate tomorrow’s challenges, delivering continuous value to customers.

From dirt to data, Caterpillar will cover its evolution in autonomous machines and the tangible impact of AI on the industry. Caterpillar is also equipping its workforce with tech tools that allow them to focus on customer service, product development, and operational efficiency.

“We are building on our strong legacy of innovation, rapidly expanding our tech capabilities in new ways that help solve our customers’ toughest challenges,” says Creed. “CES is the place to showcase Caterpillar as an advanced technology leader in industrial equipment with expertise that extends beyond moving earth to include intelligent systems and integrated digital platforms that anticipate, evolve and optimize customer outcomes for a better tomorrow.”